So many internet marketers struggle when it comes to online course development. But the fact is that they shouldn’t struggle at all if they have properly prepared ahead of time.
After you have finished your online course outline, then the content creation and development ought to go very smoothly. The real trick here is that you organize all of your content to create a wonderful finished product.
The entire production must be well coordinated and entertaining. The best approach to your overall course development is almost always to put your personality into creating your online course. This allows you to sound authentic and people usually prefer the presenter to be sincere and be themselves. Trust me; this approach will go a lot further in pleasing your viewers and customers.
One final thought – before we view the elements involved in the development of your courses. Everything that you write and create needs to support your online course’s main objective. You should always keep that goal in the front of your mind and determine to very best way to serve your audience.
Elements of Online Course Development
Depending on the message you are attempting to convey, the way you structure your material could vary from one course you create to another. With that said, let us examine the element of online course development and creation.
Audio Scripts – This is actually the backbone of your course. It is where your message is created and it determines the overall value to your audience. Make sure it solves the problems, delivers the methods, or whatever else was promised in your sales materials.
Audio Recordings – After your script is written, you are ready to begin recording your audios. This is very hard for many people because none of us seem to enjoy hearing our own voices. Believe me, it is not as bad as you think. Just take your time and concentrate on speaking the words clearly and with meaning.
Resist the temptation to record your entire course at once. Very few people can pull this off and deliver a quality course. Break your recordings up in chunks of 1-3 minutes.
Images and Slides – As you begin working with your audios, you will begin pairing up images and slides to your words. Keep the images moving and do not remain on one image for more than 12 seconds or so (in most cases) – otherwise, your audience will start getting bored.
Screencasts – If you are creating an online tutorial and it is appropriate, you should demonstrate how to accomplish something by recording your computer screen. Obviously, not every course would require the use of a computer, but never forget how powerful it is when you can. Instructors can build real rapport with their audience.
Video content – There will also be times when you will already have video clips that can be incorporated into your content. This is very effective because weaving a few video clips into your course will help keep your audience engaged and alert.
One method you can use is making a series of video clips where you demonstrate methods or you’re your audience how to solve specific problems with your phone. All would need is a small tripod to mount your phone.
Background Music or Noise – After you have put your entire course together, you should consider putting some soft music in the background. This will require that you try out several different musical pieces to find the right one.
There are two things to keep in mind in regards to background music. The first is that you do not always need background music and you should only use it when it enhances your video. Secondly, do not overdo the music track and distract your audience. Ensure the music is relaxing, fits the mood, and is not too loud.
Final Thoughts
As you can see, online course development does not need to be difficult. You merely start by creating a strong outline – which is your course’s foundation.
Teachable will host all of your video content, provide a platform for your students to view and download the content, and they will handle the payment process for you – which can be a huge hassle.
Believe me, all of these tasks in managing your online content is time consuming. If you let a service like Teachable handle it for you, then you can concentrate more on your bottom line.
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